What the Food by Alserkal 2026

Come hungry.
Bring your dog.

Name: Wunderdog at What the Food by Alserkal 2026
Start: 2026-10-31T10:00:00+04:00
End: 2026-11-01T22:00:00+04:00
Location: Alserkal Avenue

Two days of fresh food, games and real talk about what’s right for your pet, at Dubai’s home of art and culture. Let your dog try our Halloween menu and new treats, and meet the team behind it all. Cat parents, we’ve got you covered too.

Plan Your Visit See the Menu

Doors open in

When31 October to 1 November 202610am to 10pm

WhereAlserkal AvenueAl Quoz, Dubai

Find us+971 50 229 8869Call us for booth details or any questions

01 · The Avenue

Alserkal Avenue

Dubai’s arts and culture district in Al Quoz. Converted warehouses that now hold contemporary galleries, independent studios, cafés and community spaces, with a year-round programme of exhibitions, talks and events.

What The Food by Alserkal brings together a community of chefs, thinkers, farmers, artists, and innovators to question the forces shaping tomorrow’s food system.

Returning for its fifth edition under the theme ‘Khubz wa Milh,’ This year, everything begins at the table. One sits at the centre of the Avenue, and the weekend grows outward from it: the long conversations, the things made by hand, the strangers who leave as friends.

This year, dogs have a table too.

Al Quoz 1, Dubai

02 · At the booth

Your visit, step by step

1
Trick or treat
Your dog shows us a trick, we hand over a treat. Sit, paw or spin, every dog is welcome to try.
2
Taste the menu
Fresh recipes, broth ice creams, slushies and a Halloween Italian corner, all made for dogs.
3
Scratch and win
Pick up a “Pick of the Patch” or “Trick or Treat? Match 3” card and scratch to reveal your dog’s Halloween surprise.
4
Talk to our team
Curious about fresh feeding for your dog or cat? Ask us about recipes, portions and making a gradual switch.
5
Explore the full range
Discover everything we make, from Wunderdog meals and functional toppers to Wundercare therapeutic nutrition and Wundercat pâtés for cats.

03 · New treats

Try them here first

Meet Snacks, our new range of treats, made with real food and real ingredients. Be among the first to try them at the booth.

Launching at What the Food

04 · The menu

A Halloween menu for dogs, made with real ingredients and served fresh at the booth on both days.

To begin
Trick or treat
Natural chews and treats from Snacks, our new treat brand. One good trick gets one treat.
The main
Our recipes
Small tasting portions of the meals our Wunderdogs eat every day.
Camel with Quinoa, Camel with Dates, Turkey with Honey, Turkey with Quinoa, Beef with Beetroot, Lamb with Apple, Chicken with Spinach, Chicken with Banana
To cool down
From the Wunderbar
Bone broth ice creams and slushies, a cool, hydrating treat for warm afternoons.
Halloween special
Halloween Italian
Pizza and pasta, made with dog-safe ingredients.